Choose Index below for a list of all words and phrases defined in this glossary.
A/B Testing - A method of marketing testing by which a baseline control sample is compared to a variety of single-variable test samples like layouts, copy, colors and images to determine differences in improvements for response rates.
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Source: Digital Formatting Services, 19 December 2011 10:06:58, http://www.digitalformattingservices.com/vdp_glossary.htm
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Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl