Choose Index below for a list of all words and phrases defined in this glossary.
advertorial - (Publications Mail terminology)
* an advertising piece that is formatted to look like a newsletter or other host publication in order to attract a reader's attention
* must be clearly identified as "ADVERTISING", "ADVERTORIAL" or "PROMOTIONAL" (or similar wording that makes it clear the item is an advertising piece) on the front page/cover, otherwise it will be treated as a co-packaged publication and priced accordingly
[publireportage]
[Category=Postal ]
Source: Canada Post, 14 December 2012 10:05:36, http://www.canadapost.ca/tools/pg/glossary-e.asp
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