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Advertorial - definition(s)

advertorial - (Publications Mail terminology)

* an advertising piece that is formatted to look like a newsletter or other host publication in order to attract a reader's attention

* must be clearly identified as "ADVERTISING", "ADVERTORIAL" or "PROMOTIONAL" (or similar wording that makes it clear the item is an advertising piece) on the front page/cover, otherwise it will be treated as a co-packaged publication and priced accordingly


[Category=Postal ]

Source: Canada Post, 14 December 2012 10:05:36, External 

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