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Affinity Analysis

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Affinity Analysis - affinity analysis is the process of uncovering relationships between the purchases of products and/or services. For example, an affinity analysis might reveal a high correlation between luxury car buyers and country club memberships.

Source: NextMark, 18 July 2009 09:48:19, www.nextmark.com/resources/glossary-of-terms/ External ?glossaryTermId=a0800000000F8eiAAC

Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl