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Back End

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Back End - definition(s)

Back End - That part of a Database Management System (DBMS) that interacts directly with the database server.

[Category=Database Management ]

Source: Northwest Database Services, 06 November 2009 08:52:56, External

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Back End - All activities at a direct-response operation once promotion is launched. Back-end performance relates to purchase behavior over a given period of time by respondents.

[Category=Database Marketing ]

Source: Postcom, 09 February 2010 09:18:58, External


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