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Base Rate

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Base Rate - The base rate is the starting price to order names and addresses from a mailing list. If the base rate for a mailing list is $100/M, then the cost to order 5,000 names would be $500. This does not include the cost list selections such as $10/M for a 3-month hotline, etc.

Source: NextMark, 20 July 2009 10:10:31, External ?glossaryTermId=a0800000000F2Q1AAK

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