Choose Index below for a list of all words and phrases defined in this glossary.
Basket analysis - modelling the items that are most likely to appear in a basket together from existing customer information and transactional data. This can help in store promotions, cross sell marketing and other activities.
[Category=Database Marketing ]
Source: DBG, 02 May 2011 07:53:48, http://www.dbg.co.uk/glossary/1015
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