Choose Index below for a list of all words and phrases defined in this glossary.
Behavioral Lists - Lists which offer selection on the basis of interests or hobbies or item or items purchased. A few growing lists are based on electing initial response to lengthy questionnaires. One unique application is formed from response data requesting specific mailing offers.
[Category=Database Marketing ]
Source: Postcom, 10 February 2010 09:48:05, http://postcom.org/public/admail_image/glossary.htm
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