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Behavioral Lists / Behavioural Lists

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Behavioral Lists / Behavioural Lists - definition(s)

Behavioral Lists - Lists which offer selection on the basis of interests or hobbies or item or items purchased. A few growing lists are based on electing initial response to lengthy questionnaires. One unique application is formed from response data requesting specific mailing offers.

[Category=Database Marketing ]

Source: Postcom, 10 February 2010 09:48:05, External







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