Choose Index below for a list of all words and phrases defined in this glossary.

Benefit Segmentation

index | Index

enefit Segmentation - definition(s)

Benefit Segmentation - The process of grouping customers into market segments according to the benefits they seek from the product. Refers to their needs and wants only.

[Category=Information Management ]

Source:, 02 June 2010 08:10:52, External

Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: