Choose Index below for a list of all words and phrases defined in this glossary.
Benefit Segmentation - The process of grouping customers into market segments according to the benefits they seek from the product. Refers to their needs and wants only.
[Category=Information Management ]
Source: Information-Management.com, 02 June 2010 08:10:52, http://www.information-management.com/glossary/b.html
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl