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Best Matching

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Best Matching - definition(s)

Best matching (data cleansing and suppression) - Rather than preselecting your one matching type or criteria, using dbg's unique best match functionality you can match to the highest level your data allows household, individual, DOB - relating to each individual record.

[Category=Database Marketing ]

Source: DBG, 02 May 2011 07:54:34, External 

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