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Blow-in

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Blow-in - A blow-in is a promotion that is loosely inserted in a catalog or magazine. You will often find blow-ins as post card-sized promotions that fall from the magazine when you open it up. These are called "blow-ins" because of the process used to insert the promotions into the publication.

Source: NextMark, 20 July 2009 10:12:37, www.nextmark.com/resources/glossary-of-terms/ External ?glossaryTermId=a0800000000DhydAAC


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