Choose Index below for a list of all words and phrases defined in this glossary.


index | Index

Blow-in - A blow-in is a promotion that is loosely inserted in a catalog or magazine. You will often find blow-ins as post card-sized promotions that fall from the magazine when you open it up. These are called "blow-ins" because of the process used to insert the promotions into the publication.

Source: NextMark, 20 July 2009 10:12:37, External ?glossaryTermId=a0800000000DhydAAC

Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: