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Bounce Back

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Bounce Back - definition(s)

Bounce Back - A subsequent offer by a mail order operator sent to the most recent buyers in the merchandise just ordered. Catalog operators often include another copy of the current catalog which created the order as the bounce back. Bounce backs, if properly coded, prove to be the most productive promotion available to a mail order company. (Outside offers; which may for a fee accompany the merchandise, are package inserts, not bounce backs.)

[Category=Database Marketing ]

Source: Postcom, 11 February 2010 14:08:43, External






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