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Brand

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Brand - A brand is an identity that distinguishes one company, product, or service from another by communicating the benefits.

Source: NextMark, 21 July 2009 10:59:53, www.nextmark.com/resources/glossary-of-terms/ External ?glossaryTermId=a0800000000F0p9AAC

Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl