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Breakeven

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Breakeven - definition(s)

Breakeven - Dollars of response, measured by order margin, are equal to the total cost of promotion. (Break-even for the business means the order margin must equal the cost of promotion plus all other costs.)

[Category=Database Marketing ]

Source: Postcom, 12 February 2010 10:23:01, http://postcom.org/public/admail_image/glossary.htm External

 

 

 

 


Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl