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Buyer Persona

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Buyer Persona - definition(s)

Buyer Persona - A buyer persona is a profile of a target consumer or customer. It helps marketers to visualise the behaviour, demographic profile, and psychographic information of prospects. Creating accurate buyer personas can help inbound marketers better define their target audience and make better-informed marketing decisions.

[Category=Database Marketing ]

Source: CRM Technologies, 16 February 2014 09:41:10, External

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