Choose Index below for a list of all words and phrases defined in this glossary.
Call-to-Action - CTA - A call-to-action can be a text link, button, image, or any web link that encourages a website visitor to visit a landing page and become a lead. These could be ‘Subscribe to our newsletter now’ or ‘Download out white paper today’.
[Category=Database Marketing ]
Source: CRM Technologies, 16 February 2014 09:41:48, https://www.crmtechnologies.com/blog/2014/02/04/marketing-automation-glossary-part-one/
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl