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Card Deck

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Card Deck - definitions

Card deck - A card deck is a mailing that consists of a series of postcards, each promoting a different offer for a product or service.

Source: NextMark, 21 July 2009 11:11:02, ?glossaryTermId=a0800000000F0cAAAS External

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Card Deck or Cardvertiser - A direct mail cooperative advertising medium consisting in the main of a pack of individual postage-paid cards addressed back separately to each advertiser. Card decks now proliferate in almost every field of human endeavor - and they are a remarkably efficient means to secure low-cost inquires. Sales via card decks are usually limited to low-cost input type goods.

[Category=Database Marketing ]

Source: Postcom, 15 February 2010 11:35:49, External

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