Churn

Churn - churn is the practice of customers switching vendors to take advantage of special discounts or promotions. The effect of churn can be extremely costly for companies that invest significantly in customer acquisition.

[Category=Database Marketing ]

Source: NextMark, 22 July 2009 09:39:02, https://www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000F8fTAAS

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Churn - Describes customer attrition. A high churn rate implies high customer disloyalty.

[Category=Information Management ]

Source: Information-Management.com, 05 June 2010 08:13:52, http://www.information-management.com/glossary/c.html

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Churn - Describes customer attrition. A high churn rate implies high customer disloyalty.

[Category=Data Management ]

Source: DataMentors, 15 August 2010 10:15:55, http://www.datamentors.com/News-and-Resources/Glossary.html