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Clearance - definitions

Clearance - A clearance is a document used to obtain a list owner's approval for a particular mailer to use their mailing list. A copy of the mailer's offer (sample mail piece) is often required to obtain this approval.

[Category=Database Marketing ]

Source: NextMark, 22 July 2009 09:40:00, ?glossaryTermId=a0800000000F00hAAC External

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Clearance - The appraisal given by a list owner for the mailing of a specific package to his or her list. A necessary step in obtaining the right to rent for all mail order buyer lists.

[Category=Database Marketing ]

Source: Postcom, 18 February 2010 12:01:46, External

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