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Click-Through Rate (CTR)

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Click-Through Rate (CTR) - definitions

Click-Through Rate (CTR) - The click-through rate (CTR) is calculated by taking the number of times a banner advertisement is clicked (numerator) divided by the number of times that same banner advertisement is viewed (denominator).

[Category=Database Marketing

Source: NextMark, 22 July 2009 09:41:45, ?glossaryTermId=a0800000000F2SQAA0 External

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Click through Rate - The number of times all links in an email were clicked compared to the total list size, represented as a percentage.

[Category=Database Marketing ]

Source: DBG, , External

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