Choose Index below for a list of all words and phrases defined in this glossary.
Co-operative (co-op) database - A co-operative (co-op) database is a prospecting database that is sourced from many mailing lists from many different sources. These lists are combined, de-duplicated, and sometimes enhanced to create a database that can then be used to select prospects. Many co-op operators require that you put your customers into the database before you can receive prospects from the database.
Source: NextMark, 23 July 2009 13:00:52, www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000DhzWAAS
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl