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Co-operative (co-op) database

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Co-operative (co-op) database - A co-operative (co-op) database is a prospecting database that is sourced from many mailing lists from many different sources. These lists are combined, de-duplicated, and sometimes enhanced to create a database that can then be used to select prospects. Many co-op operators require that you put your customers into the database before you can receive prospects from the database.

Source: NextMark, 23 July 2009 13:00:52, External ?glossaryTermId=a0800000000DhzWAAS

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