Choose Index below for a list of all words and phrases defined in this glossary.

Conjoint Analysis

index | Index

Conjoint Analysis - definition(s)

Conjoint Analysis - involves measurement of psychological judgments (such as one's preferences) or perceived similarities or differences between alternatives (for example - which factors - price, quality, dealer location - are most important to customers when buying a new car).

[Category=Quality ]

Source: The Quality Portal, 03 April 2011 08:57:05, External 




Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: