Choose Index below for a list of all words and phrases defined in this glossary.

Contact Strategy

index | Index

Contact Strategy - definition(s)

Contact Strategy - Understanding customer behaviour via data analysis and modelling organisations can construct a contact strategy. A contact strategy aims to encourage positive changes in customer behaviour.

[Category=Database Marketing ]

Source: DBG, 02 May 2011 08:08:06, External   

Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: