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Continuation - definitions

Continuation - A continuation is a new order from a mailer that has used the same list within the past 12 months. A continuation order is generally considered to be an indication that the prior use of this list was successful.

[Category=Database Marketing ]

Source: NextMark, 04 August 2009 09:17:35, ?glossaryTermId=a0800000000DhzRAAS External

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Continuation - A mailing to the same list following a successful (or near successful) test. Usually four to ten times larger than the test if the list universe warrants. May be a roll-out, which usually means a larger part or the entire balance of a list. (Also called Pyramiding.)

[Category=Database Marketing ]

Source: Postcom, 21 February 2010 11:14:45, External

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