Conversion Rate

Conversion Rate - The factor used for specific types and classifications of mail when converting weight, containers, or feet of mail to number of pieces.

[Category=Postal ]

Source: USPS, 07 September 2009 09:49:52, http://www.usps.com/cpim/ftp/pubs/pub32/pub32a_g.html

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Conversion Rate - The percentage of responses converted to customer status.

[Category=Database Marketing ]

Source: Postcom, 21 February 2010 11:23:18, http://postcom.org/public/admail_image/glossary.htm

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Conversion Rates - This is calculated by looking at the total number of recipients of your marketing activity, versus the number who go on to take action - whether that is to visit a website, redeem a voucher, purchase.

[Category=Database Marketing ]

Source: DBG, 02 May 2011 08:09:23, http://www.dbg.co.uk/glossary/1015