Choose Index below for a list of all words and phrases defined in this glossary.
Copy - Five factors cause a change in response: package, offer, timing, list and copy. Direct mail without copy, without words, is tongue-tied and useless.
[Category=Database Marketing ]
Source: Postcom, 22 February 2010 10:13:39, http://postcom.org/public/admail_image/glossary.htm
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Copies - Extra copies of a mailing list, either on sheet list or labels, often carbons if cheshire, but second originals if pressure sensitive. For a sheet list and a set of labels, two separate computer runs are required.
[Category=Database Marketing ]
Source: Postcom, 22 February 2010 10:13:18, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl