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Copy - definition(s)

Copy - Five factors cause a change in response: package, offer, timing, list and copy. Direct mail without copy, without words, is tongue-tied and useless.

[Category=Database Marketing ]

Source: Postcom, 22 February 2010 10:13:39, External

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Copies - Extra copies of a mailing list, either on sheet list or labels, often carbons if cheshire, but second originals if pressure sensitive. For a sheet list and a set of labels, two separate computer runs are required.

[Category=Database Marketing ]

Source: Postcom, 22 February 2010 10:13:18, External





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