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Cost of Acquisition

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Cost of Acquisition - definitions

Cost of acquisition - (1) The cost of acquiring a new customer, including identifying, marketing and presales activities to get the first sale. (2) The costs of acquiring products, such as software packages, and services. This should be weighed against the cost of ownership.

[Category=Data Quality ]

Source: Larry English, External, 18-Jan-2009 12:07

Cost of acquisition - acquisition cost is the cost associated with bringing on a new customer.

Source: NextMark, 18 July 2009 09:43:39, External ?glossaryTermId=a0800000000F8edAAC

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