Cost per Inquiry (CPI)

Cost per Inquiry - Derived by dividing the number of inquiries elicited into the cost per 1,000 prospecting pieces in the mail. (This is customarily the first of a two-step process. These are the two costs: cost to buy the inquiry and cost to convert an inquiry to customer status.)

[Category=Database Marketing ]

Source: Postcom, 22 February 2010 10:16:16, http://postcom.org/public/admail_image/glossary.htm

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Cost per Inquiry (CPI) - Usually refers to the first stage of a two-step (or more) selling operation.

[Category=Database Marketing ]

Source: Postcom, 23 February 2010 09:08:19, http://postcom.org/public/admail_image/glossary.htm