Choose Index below for a list of all words and phrases defined in this glossary.
Coupons - Coupons delivered by direct mail have the highest redemption rate; they also have the highest cost per thousand.
[Category=Database Marketing ]
Source: Postcom, 22 February 2010 10:24:02, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl