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Criteria - definitions

Criteria - If there were to be one word to define the most important aspect of lists, it would be "criteria." Criteria distinguish one list from another, one segment from another, one selection from another.

The four major forms of criteria for selection (which see), are:

    * Demographics - Attributes Psychographics - Lifestyle
    * Characteristics Mail Order Characteristics - Relation of Name to
    * List Owner Physical Characteristics - Mailability Attributes

[Category=Database Marketing ]

Source: Postcom, 24 February 2010 08:38:28, External

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Criteria : standards by which alternatives are judged. Attributes that describe certain (information) characteristics.

[Category=Data Quality ]

Source: Martin Eppler, External, 18-Jan-2009 12:12

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