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Customer Acquisition

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Customer Acquisition - customer acquisition is the sales and marketing process of obtaining new customers. Customer acquisition also includes the process of converting existing prospects into new customers.

Source: NextMark, 05 August 2009 08:26:38, www.nextmark.com/resources/glossary-of-terms/ External ?glossaryTermId=a0800000000F3FeAAK

Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl