Choose Index below for a list of all words and phrases defined in this glossary.
Customer life cycle - The states of existence and relative time periods of a typical customer from being a prospect to becoming an active customer, to becoming nonactive and a "former" customer.
[Category=Data Quality ]
Source: Larry English, http://www.iaidq.com/main/glossary.shtml , 19-Jan-2009 11:23
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl