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Customer Lifetime Revenue

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Customer lifetime revenue - The net present value of the average customer revenue over the life of relationship with the enterprise.

Source: Larry English, http://www.iaidq.com/main/glossary.shtml External, 19-Jan-2009 11:24


Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl