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Customer Lifetime Value (LTV)

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Customer Lifetime Value (LTV) - definitions

Customer lifetime value (LTV) : The net present value of the average profit of a typical customer over the life of relationship with the enterprise.

[Category=Data Quality ]

Source: Larry English, External , 19-Jan-2009 11:24

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Customer Lifetime Value - The profitability of a customer over the period of a business relationship; can include multiple transactions and purchases.

[Category=Database Marketing ]

Source: DBG, 02 May 2011 08:12:11, External

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