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Customer Profile / Customer Profiling

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Customer Profile / Customer Profiling - definitions

Customer Profile - A customer profile is a description of your typical customer. A customer profile can be created by modeling your customer database as is, or after appending additional information.

[Category=Database Marketing ]

Source: NextMark, 05 August 2009 08:27:55, ?glossaryTermId=a0800000000F9DbAAK External

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Customer Profile - The demographic and/or psychographic description of a typical buyer on a direct response customer file. A report following matching of a customer file against a masterfile of consumers; an essential first step in the production of a computerized model.

[Category=Database Marketing ]

Source: Postcom, 24 February 2010 08:49:04, External

customer profiling - [business] A process that establishes common demographic characteristics for a set of customers within a geographic area.

[Category=Geospatial ]

Source: esri, 14 March 2012 09:07:17, External 

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