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Data Card

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Data Card - definitions

Data card - A data card is a document describing a mailing list or insert program that is available for rental and/or exchange. It typically includes description, counts, pricing, selects, output options, and profile information. Data cards are available for postal lists, email lists, telemarketing lists, and insert media programs.More than 60,000 data cards can be accessed for free through NextMark's mailing lists search tool at External

[Category=Database Management ]

Source: NextMark, 06 August 2009 10:28:59, ?glossaryTermId=a0800000000DiA9AAK External

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Data card - A printed card providing basic data as to price per M as well as all other list rental information for a given list. Standardized as to size (5-1/2 x 8-1/2" or 8-1/2" x 11") and also for the most part by the information presented. Most list brokers now create such cards from their on-site computer system. The majority of such systems are provided and updated by MIN which also provides the basic data for the Database America list card delivery system.

[Category=Database Marketing ]

Source: Postcom, 25 February 2010 12:11:18, External

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