Data Enhancement

Data Enhancement - Where data contains missing name or address elements, data enhancement can update your database by amending or allocating correct data from the Royal Mail Postcode Address File (PAF), and CNM's Consumer and Business Databases.

[Category=Direct Marketing ]

CNM, 05 November 2009 11:00:45, http://www.cnm.co.uk/glossary-of-terms.html

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Enhancement (data) - Data enhancement can be the addition of missing data****elements and data fields or the appending of information that will enrich a record. For example adding an SIC code to a business or a MPS flag to a consumer record.

[Category=Database Marketing ]

Source: DBG, 04 May 2011 08:05:06, http://www.dbg.co.uk/glossary/1015

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Data Enhancement - The addition of information to improve the usefulness (e.g. targeting or segregation) or personalization of an existing database.

[Category=Direct Marketing ]

Source: Digital Formatting Services, 23 December 2011 09:12:20, http://www.digitalformattingservices.com/vdp_glossary.htm  

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Data enhancement - This process involves adding extra information and intelligence to your database to make this more valuable and more useable to your business. For example, finding out what the telephone number is from a given address.

[Category=Data Cleansing ]

Source: Datawand, 24 December 2013 09:39:29, http://www.datawand.com/glossary/