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Data unification - The process of deduping records and taking multiple elements from each to create a master record. Data unification is usually carried out via a data bureau or online data processing tool.
[Category=Database Marketing ]
Source: DBG, 03 May 2011 08:12:13, http://www.dbg.co.uk/glossary/1015
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl