Choose Index below for a list of all words and phrases defined in this glossary.

Database America (DBA) Mailability Score

index | Index

Database America (DBA) Mailability Score - definition(s)

DBA Mailability Score - As a standard feature of DSF processing, Database America interprets the results of DSF processing and summarizes them in the form of a Mailability Score. This score ranks records according to the quality of the address, and scores them on a scale of 1-7 to predict the likelihood of the address getting delivered. The Mailability Scores can be used to make better mail/no mail decisions, and to provide direction for file updates.

[Category=Database Marketing ]

Source: Postcom, 25 February 2010 13:25:53, External







Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: