Database America (DBA) Mailability Score

DBA Mailability Score - As a standard feature of DSF processing, Database America interprets the results of DSF processing and summarizes them in the form of a Mailability Score. This score ranks records according to the quality of the address, and scores them on a scale of 1-7 to predict the likelihood of the address getting delivered. The Mailability Scores can be used to make better mail/no mail decisions, and to provide direction for file updates.

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Source: Postcom, 25 February 2010 13:25:53, http://postcom.org/public/admail_image/glossary.htm