Choose Index below for a list of all words and phrases defined in this glossary.
Decision Power - Business mailers have a constant need to reach the individuals (or individuals) who can authorize an order. Often the order is issued by a purchasing agent, but he is not the specifier, the party who has made the decision to order. It is because of this that both "Ship To" and "Bill To" addresses, when given, are of value.
[Category=Database Marketing ]
Source: Postcom, 25 February 2010 13:33:56, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl