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Default Matching

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Default Matching - definition(s)

Default Matching - Many high-rise locations have multiple ZIP+4 codes, one will identify the building, another a specific floor, and another a specific company. In the process of appending ZIP+4 codes to a mail file, the software tries to make the most specific match possible if there is insufficient address information to verify, for example, a company's ZIP+4, the software will default to a lower level of specificity and assign the proper ZIP+4 for that level.

[Category=Database Marketing ]

Source: Postcom, 26 February 2010 10:30:49, External





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