Choose Index below for a list of all words and phrases defined in this glossary.
Default Matching - Many high-rise locations have multiple ZIP+4 codes, one will identify the building, another a specific floor, and another a specific company. In the process of appending ZIP+4 codes to a mail file, the software tries to make the most specific match possible if there is insufficient address information to verify, for example, a company's ZIP+4, the software will default to a lower level of specificity and assign the proper ZIP+4 for that level.
[Category=Database Marketing ]
Source: Postcom, 26 February 2010 10:30:49, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl