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Deliverability Guarantee

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Deliverability Guarantee - definition(s)

Deliverability Guarantee - Most compiled files (and virtually no response files) guarantee to pay postage costs for the portion of mail "undeliverable as addressed" which exceeds a stipulated percentage. This guarantee does not apply to duplicate sets. When undeliverables or "nixies" exceed the "guarantee" a refund is made providing the mailer sends proof in the form of the returned pieces to the owner within the stipulated time frame.

[Category=Database Marketing ]

Source: Postcom, 26 February 2010 10:33:00, External








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