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Deliverability - definitions

Deliverability - The proportion of a list which is deliverable by third class bulk mail. (This varies immensely from 99 percent or more for a list like the AMA list which is updated weekly, to 75 percent or 80 percent for some segments of compiled files which have not been updated in eighteen months or longer.)

[Category=Database Marketing ]

Source: Postcom, 26 February 2010 10:32:26, External

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Deliverability - Is the concept of getting the email delivered in the inbox, not to be confused with sending an email. The success of this can vary quite significantly.

[Category=Database Marketing ]

Source: DBG, 03 May 2011 08:17:02, External

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