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Designated Market Area (DMA)

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Designated Market Area (DMA) - definition(s)

DMA - [government] Acronym for Designated Market Area. A television market as defined by Nielsen Media Research. Most DMAs correspond to whole counties, but there are a few exceptions where counties are split into different DMAs.

[Category=Geospatial ]

Source: esri, 02 April 2012 07:55:35, External 

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