Choose Index below for a list of all words and phrases defined in this glossary.
Direct Addressing - A means to address directly to the mailing piece with or without coding and commentary. Now done by creating a mailing tape to run a computer or ink jet. Formerly done through moving the pieces to where the list was maintained primarily on metal plates.
[Category=Database Marketing ]
Source: Postcom, 27 February 2010 11:10:53, http://postcom.org/public/admail_image/glossary.htm
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