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Direct Mail

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Direct Mail - definitions

Direct Mail - direct mail is is a form of direct marketing in which organizations send printed offers or packages to individuals' mailing addresses.

[Category=Database Marketing ]

Source: NextMark, 06 August 2009 10:33:44, ?glossaryTermId=a0800000000F1oPAAS External

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Direct Mail - Another name for advertising mail sent to targeted markets. It can be any mail class, but it is usually Standard Mail (A).

[Category=Postal ]

Source: USPS, 10 September 2009 08:40:34, External

Direct Mail (or Reponse Advertising) - The process of placing ads in space or on electronic media to elicit a direct response. (Direct mail describes mailing an offer to a prospect to elicit a direct response.)

[Category=Database Marketing ]

Source: Postcom, 27 February 2010 11:12:01, External 

Direct Mail - Another name for advertising mail (printed ads, letters or other solicitations) sent to targeted markets. Direct mail can be any mail class or product, but it is usually prepared as Standard Mail pieces. Direct mail can be the primary advertising and sales vehicles for a business, or it can supplement and enhance other forms of advertising and sales activities.

[Category=Direct Marketing ]

Source: Digital Formatting Services, 24 December 2011 09:20:47, External 

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