Choose Index below for a list of all words and phrases defined in this glossary.
Direct Response List - Individuals or establishments that have responded to offers through the mails.
[Category=Database Marketing ]
Source: Postcom, 27 February 2010 11:15:54, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl