Choose Index below for a list of all words and phrases defined in this glossary.
Effort Key Report - A report covering responses, over a period of time, to multiple keyed offers. Results, in numbers and percentages, usually per thousand pieces in the mail, for each key of a multi-key mail plan. Provides a way to compare lists, packages, offers . . . and determine next steps to take, if any.
[Category=Database Marketing ]
Source: Postcom, 02 March 2010 09:15:37, http://postcom.org/public/admail_image/glossary.htm
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