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Effort Key Report

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Effort Key Report - definition(s)

Effort Key Report - A report covering responses, over a period of time, to multiple keyed offers. Results, in numbers and percentages, usually per thousand pieces in the mail, for each key of a multi-key mail plan. Provides a way to compare lists, packages, offers . . . and determine next steps to take, if any.

[Category=Database Marketing ]

Source: Postcom, 02 March 2010 09:15:37, External





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